Myths & Facts

  • Active Ingredients
  • Safety
  • Effectiveness
  • Strength 
  • Quality
  • Benefits
  • safe and effective
  • affordable and available 
  • use with confidence
  • Same quality
  • Same efficacy
  • Both Produced
  • Both WHO GMP Certified
  • Price is the only difference
  • Same quality & performance
  • Same active drug ingredients
  • Same performance in the body
  • Same regulatory testing

Fact : It is not true. Generic Drugs are packed properly and due care taken in storing and distribution of medicines.

Fact : Generic drugs are only low priced because they did not bare the expense of developing and marketing a new drug. This saves huge cost but the process and components of make the drug is same for generic and branded.

We use brokers, spotters, and even our own employees to look for new locations. We give Rs.5000 to any person who refers to us a site which we eventually approve. Should you have a good location which you can’t hold for long, immediately contact our franchising department so that the site can be subject to a market study. While we conduct the market study, you should also do due diligence to conduct your own study of the site.
Remember: finding the right location is key but its difficult. The final decision regarding the location is yours.

Yes, we pride ourselves in being able to conduct a market study for all locations which are referred to us. Unlike other franchisors, we don’t approve sites without first conducting the market study to establish the sales potential of that particular site. This market study is conducted on-site by an employee of Business Development, and not just based on photos or pictures.

If during the ocular inspection we feel that the site is not feasible, we will immediately inform you. If the site shows positive prospects, the market study takes a few days. During this time, we make sure that the lesser is holding the site for us (to be coordinated between Franchisor, Franchisee and lesser), and if necessary, earnest money is given to the lesser. After the market study, we conduct a “deliberation meeting” at our head office, during which we present the site and discuss its strong and weak points. The franchisee or franchise Applicant who will be managing the site – if their franchise application is successful – is invited to join this meeting so that he or she can give his comments /observations, and also witness first-hand our reactions to the market study.

First, a disclaimer: our market study of a particular location is based on information obtained or provided to us from a number of sources. Remember, people sometimes make mistakes, omit important details, or aren’t aware of all the issues that could affect the viability of a store location. Therefore, it is better to investigate, confirm, and make your own evaluation of a site. Don’t rely on our judgment alone. Our report is not meant to be an exhaustive study of all locations in the areas that you prefer. You may have questions or knowledge about relevant matters which we don’t cover in our site assessment.

Second, we cannot predict new developments that could dramatically change the value of a location either favourably or unfavourably. For example, a new commercial mall could boost pedestrian count. On the other hand, transfer of car parking and tricycle terminals elsewhere could cut the number of people passing in front of the store. Finally, you, as Franchisee, are responsible for making the decision on the choice of location, and negotiating the rent and other terms and conditions of the contract. Our report, comments and recommendations are presented only as an additional reference and help.

We require 120 sq feet to 250 sq feet, 10 to 15 foots is usually ideal and will accommodate the customer area, equipment such as 3 sets of computers, refrigerator, compounding area, shelves, counters and cashier tables, as well as storage for the stocks. Preferably, the sites should also have a comfort room, but it is not an absolute necessity.

Sometimes the location has strong potential but the available space is too large, e.g. up to 60 sqm. In such cases, we recommend that you don’t renovate more space than what is needed (30 sqm usually) to keep the costs down (investment and operating expenses like air conditioning). You can decide if the excess space can be converted for another purpose, such as an office, a medical clinic, or even sublease it (if the lesser allows).

Locations should be ground floor, located along a main street, preferably at a corner intersection, and highly visible outside with no major obstruction to access. There should be dense residential areas nearby, and good pedestrian traffic counts. Ideal locations are near landmarks, like markets/commercial areas, jeep or tricycle terminals- these are located strategically where many people pass. Presence of nearby hospitals or clinics is an advantage but not required.

Our experience shows that proximity to other leading drugstore can work as an advantage, but it is not required. We can either be located next to other drugstore, including the major chains (this is often an indication that there is a sizeable market for medicines), or we can be located in areas where no major competitors are sighted. In any case, it is the market study that will establish whether the site is feasible for us.